This profile is in active compilation — some details are awaiting a cited source.

HomeGrown is a fast-growing breakfast, brunch, and lunch “daytime eatery” concept founded in Wichita, Kansas in 2017 by Jon and Lauren Rolph and owned by the Wichita-based Thrive Restaurant Group. It operates roughly five Kansas City-metro locations — its flagship-by-tenure KC site at 338 W 63rd St in Brookside (opened summer 2021) plus Power & Light, Leawood, Merriam, and Liberty — within a multi-state footprint. Because the brand is founded, headquartered, and corporately owned outside the KC metro, it is classified Tier 3.

Description

HomeGrown (stylized “HomeGrown,” also marketed as HomeGrown Kitchen) is a breakfast, brunch, and lunch “daytime eatery” concept serving scratch-made pastries, cage-free eggs, fresh-squeezed orange juice, and brunch cocktails such as mimosas and Bloody Marys, with an emphasis on locally-sourced ingredients.12 The brand built its identity around a stated “Cultivate Kindness” mission, including community-engagement programs such as a children’s “Kindness Mailbox.”3

The Kansas City metro flagship — by tenure the brand’s first KC-area location — sits at 338 W 63rd St in Brookside, in the former Avenues Bistro space, opening in summer 2021.34 HomeGrown has since expanded across the KC metro to roughly five locations: Brookside, the Power & Light District (101 E 13th St, downtown Kansas City, MO), Leawood, Merriam, and Liberty.56

Ownership and history

HomeGrown was founded in May 2017 in Wichita, Kansas by Jon and Lauren Rolph.3 Jon Rolph is the owner and founder of the Thrive Restaurant Group (headquartered at 1877 N Rock Rd, Wichita, KS), the multi-brand restaurant company that owns and operates HomeGrown.27 Thrive’s portfolio also includes franchised/operated units of Applebee’s, Qdoba, Modern Market Eatery, and Carlos O’Kelly’s — the Mexican-restaurant chain that Jon Rolph’s father and uncle co-founded in Wichita roughly four decades ago, giving the family a multi-generational restaurant lineage.37

After establishing multiple locations in Wichita, HomeGrown expanded into the Kansas City metro in summer 2021, beginning with Brookside, and subsequently into the Power & Light District (announced 2024), Leawood, Merriam (announced 2024), and Liberty.456 As of 2026 the brand reports roughly 14 locations spanning Kansas, Missouri, Iowa, Arkansas, and Nebraska.7

See also

Sources

  1. HomeGrown Kitchen — official site — https://homegrownkitchen.com/ — accessed 2026-05-30
  2. HomeGrown — Thrive Restaurant Group brand page — https://www.thriverestaurantgroup.com/brands/homegrown — accessed 2026-05-30
  3. “Cultivating kindness over brunch: Why a Wichita couple’s homegrown chain is expanding to KC this summer” — Startland News — https://www.startlandnews.com/2021/03/homegrown-kc/ — accessed 2026-05-30
  4. “New restaurant, Homegrown, opening in Brookside this Summer” — BrooksideKC — https://www.brooksidekc.org/article/new-restaurant-homegrown-opening-brookside-summer — accessed 2026-05-30
  5. “HomeGrown breakfast concept cracks downtown egg…” — Startland News — https://www.startlandnews.com/2024/05/homegrown-power-light-2/ — accessed 2026-05-30
  6. “‘Daytime eatery’ HomeGrown Kitchen planning new Merriam location” — Johnson County Post — https://johnsoncountypost.com/2024/02/16/homegrown-merriam-grand-station-226349/ — accessed 2026-05-30
  7. HomeGrown — Thrive Restaurant Group (corporate footprint, ~14 locations across KS/MO/IA/AR/NE; Wichita HQ; Rolph family lineage) — https://www.thriverestaurantgroup.com/brands/homegrown — accessed 2026-05-30
  8. HomeGrown Kansas City — Brookside — Yelp — https://www.yelp.com/biz/homegrown-kansas-city-brookside-kansas-city-2 — accessed 2026-05-30

Footnotes

  1. HomeGrown — official site. https://homegrownkitchen.com/ (locations: https://homegrownkitchen.com/our-locations/) — asserts: breakfast/brunch/lunch concept; scratch pastries; locally-sourced dishes; KC-area locations. ↩

  2. Thrive Restaurant Group — HomeGrown brand page. https://www.thriverestaurantgroup.com/brands/homegrown — asserts: HomeGrown is a Thrive Restaurant Group brand; corporate HQ Wichita, KS; portfolio incl. Applebee’s, Carlos O’Kelly’s, Qdoba, Modern Market. ↩ ↩2

  3. Startland News — “Cultivating kindness over brunch: Why a Wichita couple’s homegrown chain is expanding to KC this summer” (Mar 2021). https://www.startlandnews.com/2021/03/homegrown-kc/ — asserts: founded May 2017 in Wichita by Jon & Lauren Rolph; Jon Rolph owns Thrive Restaurant Group; KC = expansion (2021). ↩ ↩2 ↩3 ↩4

  4. Restaurant Hospitality — “Wichita-based Thrive Restaurant Group looks to HomeGrown as its next growth vehicle.” https://www.restaurant-hospitality.com/new-restaurants/wichita-based-thrive-restaurant-group-looks-to-homegrown-as-its-next-growth-vehicle — asserts: Wichita origin + Thrive parent; growth strategy. ↩ ↩2

  5. Yelp — HomeGrown Power & Light (KC). https://www.yelp.com/biz/homegrown-power-and-light-kansas-city-2 — asserts: Power & Light location (101 E 13th St), opened May 2024; open/active. ↩ ↩2

  6. KC Restaurant Week / Yelp — KC-metro HomeGrown locations (Brookside 338 W 63rd St; Leawood 11705 Roe Ave; Liberty; Power & Light; Merriam). https://www.yelp.com/biz/homegrown-kansas-city-brookside-kansas-city-2 — asserts: KC-metro location roster; active. ↩ ↩2

  7. Thrive Restaurant Group — corporate/brand portfolio. https://www.thriverestaurantgroup.com/ — asserts: Wichita-HQ multi-brand operator; Jon Rolph founder/owner; ~14 HomeGrown locations across multiple states. ↩ ↩2 ↩3

See also

Categories
  • Breakfast
  • Brookside