This profile is in active compilation — some details are awaiting a cited source.

Longboards Wraps & Bowls is a Kansas City-born, family-owned fast-casual chain serving Pacific- and Hawaiian-inspired wraps, rice and noodle bowls, and salads. Founded in the early 2000s by Filipino-immigrant chef Gilbert Macapagal, it has grown to roughly eight to nine metro-area-plus locations and is actively exploring franchise expansion.

Description

Longboards Wraps & Bowls is a Kansas City fast-casual chain built around Pacific-island and Hawaiian flavors. Its menu marries Filipino and broader Pacific influences with accessible American formats: oversized wrap sandwiches (e.g., Cabo steak, Thai chicken), rice and noodle bowls, and salads, with a range of protein options. The brand leans into a laid-back surf and “island state of mind” identity and has developed an in-house beverage line called Shaka Pop.

The operation is technology-forward for its category, with leadership citing digital channels generating roughly 45–55% of sales. As of 2025–2026 reporting the company ran about eight brick-and-mortar locations and roughly 130 employees, with a ninth location in Lawrence, Kansas representing a cautious step beyond the core KC metro.

This Registry entry pins the Lee’s Summit, Missouri location at 506M SE MO 291 Hwy, phone (816) 875-6192.

Ownership and history

Longboards was founded by Gilbert Macapagal, who serves as founder and chef. Macapagal emigrated from the Philippines to California at age 16 and grew up on the Pacific coast before coming to the Midwest; he worked for a number of well-known Kansas City chefs before launching his own concept rooted in the island flavors of his youth. The business is family-involved — Amber Macapagal is also publicly listed as an owner.

Sources conflict on the exact founding year: several cite 2004, while a 2026-era trade interview references a “21-year” company history, implying a 2003 start.

From a single KC-metro storefront the concept expanded steadily over two decades into a small regional chain. A Mission, Kansas location opened in 2014; a south Overland Park (135th St) location opened in 2024; and the Lawrence, Kansas store marks the brand’s first cautious test outside the immediate metro. The company has historically promoted from within rather than hiring externally for key roles.

The leadership team now includes Gilbert Macapagal (founder/chef), John Bailey (business operations; cited in trade coverage as CEO), and Jeremy Capps (director of operations).

See also

  • Registry

Sources

  1. Longboards Wraps & Bowls — official “About” page (founder Gilbert Macapagal, Filipino/Pacific upbringing, concept) — https://longboardswrapsandbowls.com/about/ — accessed 2026-05-30 1
  2. Longboards Wraps & Bowls — official Locations page (eight-location roster + addresses, incl. Lawrence, KC/Gladstone, OP ×2, Mission, Lee’s Summit, Liberty, St. Joseph) — https://longboardswrapsandbowls.com/locations — accessed 2026-05-30 2
  3. Savor FM / Fast Casual Nation — “Longboards Wraps and Bowls: Kansas City’s Authentic Fast-Casual Success Story” (founder bio, eight locations / 130 employees, leadership team, franchising-exploration, Lawrence expansion, ~21-year history) — https://savorfm.substack.com/p/longboards-wraps-and-bowls-kansas — accessed 2026-05-30 3
  4. FastCasual.com — “It’s a vibe: The story behind Longboards’ Filipino-inspired menu, surf culture success” (founding by Gilbert Macapagal, CEO John Bailey, director of ops Jeremy Capps, franchise expansion plans, Shaka Pop, 45–55% digital sales) — https://www.fastcasual.com/podcasts/its-a-vibe-the-story-behind-longboards-filipino-inspired-menu-surf-culture-success/ — accessed 2026-05-30 4
  5. Johnson County Post — “Longboards Wraps & Bowls open for business in Mission” (Oct 2014 Mission KS opening) — https://johnsoncountypost.com/2014/10/28/longboats-wraps-bowls-open-business-mission-33239/ — accessed 2026-05-30 5
  6. Johnson County Post — “Longboards Wraps & Bowls nearing southern OP opening” (2024, 8150 W 135th St south Overland Park) — https://johnsoncountypost.com/2024/05/15/longboards-southern-op-open-233812/ — accessed 2026-05-30 6
  7. The Pitch — “Kansas City votes to ‘hang loose’ by naming Longboards Wraps & Bowls as Best Takeout of 2025” (readers’-poll award) — https://www.thepitchkc.com/kansas-city-votes-to-hang-loose-by-naming-longboards-wraps-bowls-as-best-takeout-of-2025/ — accessed 2026-05-30 7
  8. Yelp — Longboards Wraps & Bowls, 6269 N Oak Trfy, Kansas City MO (flagship listing, “Hawaiian” category) — https://www.yelp.com/biz/longboards-wraps-and-bowls-kansas-city-2 — accessed 2026-05-30 8

Footnotes

  1. Longboards Wraps & Bowls — official “About.” https://longboardswrapsandbowls.com/about/ — asserts: island/Pacific + KC fusion (“the Wrap Shack”); founder “Gilbert”; founded ~2004. ↩

  2. Longboards — official “Locations.” https://longboardswrapsandbowls.com/locations — asserts: 8 storefronts (Lawrence, KC/N Oak Trafficway, Overland Park ×2, Liberty, Mission, Lee’s Summit, St. Joseph). ↩

  3. Longboards — official site. https://longboardswrapsandbowls.com/ — asserts: concept; menu; mini-chain. ↩

  4. Johnson County Post — Longboards Mission opening (2014). https://johnsoncountypost.com/ — asserts: Mission KS location. ↩

  5. Johnson County Post — “Longboards Southern OP open” (May 2024). https://johnsoncountypost.com/2024/05/15/longboards-southern-op-open-233812/ — asserts: South Overland Park location (8150 W 135th). ↩

  6. The Pitch — Best Takeout (2025). https://www.thepitchkc.com/ — asserts: KC takeout recognition. ↩

  7. Longboards — Locations (corroboration). https://longboardswrapsandbowls.com/locations — asserts: current storefront roster. ↩

  8. Yelp — Longboards Wraps & Bowls (N Oak Trafficway, KC). https://www.yelp.com/biz/longboards-wraps-and-bowls-kansas-city-2 — asserts: 6269 N Oak Trfy; open/active, updated June 2026 (551 reviews). (: founder’s full name; a primary citation for the 2004 founding year.) ↩

See also

  • Registry
Categories
  • Kansas City–owned
  • Hawaiian
  • Lees Summit