This profile is in active compilation — some details are awaiting a cited source.

MADE MOBB is a Kansas City-rooted, minority-owned streetwear brand and Crossroads retail store, founded in 2013 by Mark Launiu, Vu Radley, and Jesse Phouangphet, that has grown from a local passion project into a regional cultural platform built on “midwest values: hard work, craftsmanship, culture, and community.”123

Description

MADE MOBB is a streetwear brand based in Kansas City, Missouri, established in 2013 and operating a retail store at 221 Southwest Boulevard in the Crossroads Arts District.14 The brand describes itself as drawing on the industrial character of the Midwest and operating with “midwest values in mind: hard work, craftsmanship, culture, and community,” producing apparel including t-shirts, premium tees, headwear, fleece, outerwear, jerseys, and accessories.1 It is a minority-owned brand that positions itself as pioneering a Midwest take on streetwear.5

The company was co-founded by Mark Launiu, Vu Radley (Vu Nguyen), and Jesse Phouangphet, three creators who fused different cultural backgrounds — Samoan, Vietnamese American, and Lao American — into a shared brand identity rooted in family history, immigration, and collective growth.26 What began as a passion project outside the founders’ regular employment grew over more than a decade into a broader cultural platform extending beyond clothing.32

Much of the brand’s growth has been fueled by collaborations that tie it directly to Kansas City: partnerships with the Kansas City Chiefs, the Kansas City Current, UMKC, and a range of nonprofits, universities, sports teams, local governments, and businesses, including work connected to the coming FIFA World Cup.573 In 2026 the Greater Kansas City Chamber of Commerce named MADE MOBB a Top 10 Small Business and honored it with the Small Business Spirit of Inclusion Award.3

Ownership and history

MADE MOBB was co-founded in 2013 by Mark Launiu, Vu Radley, and Jesse Phouangphet, who began by trading ideas, then meeting weekly to sketch and write down concepts and turn them into designs.12 The three founders bring distinct cultural backgrounds — Mark Launiu was born in American Samoa, Vu Nguyen is Vietnamese American, and Jesse Phouangphet is Lao American — and those differences became the foundation of a collaboration-centered approach.2 By the brand’s fourth or fifth year, the founders moved into wholesale and began scaling.2

The brand expanded its physical retail footprint over time; a 2019 account documented a 3,900-square-foot Crossroads storefront as part of its growth, alongside earlier locations.1 The brand remains owner-operated and KC-headquartered. In October 2023, co-founder Mark Launiu was recognized with a top community award.6

Sources

Disputes

None recorded.

See also

  • _Tier1-Non-Service-Local-Businesses

Footnotes

  1. ABOUT — MADE MOBB (official site), https://www.mademobb.com/pages/about-us — asserts: “Established in 2013, MADE MOBB is a streetwear brand based in Kansas City, Missouri”; “midwest values in mind: hard work, craftsmanship, culture, and community”; address “221 SW BLVD. KCMO 64108”; product range (tees, headwear, fleece, outerwear, jerseys, accessories). ↩ ↩2 ↩3 ↩4 ↩5

  2. “How 3 creators fused different cultures to build a KC-centric clothing brand” (AOL / via reporting), https://www.aol.com/articles/3-creators-fused-different-cultures-104032000.html — asserts: co-founded by Vu Radley (Vu Nguyen), Mark Launiu, and Jesse Phouangphet; founders’ Samoan / Vietnamese American / Lao American backgrounds; weekly idea/design meetings; move into wholesale by year four or five. ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  3. “KC Chamber honors MADE MOBB for wearing its values on the streetwear brand’s premium tees,” Startland News, May 2026, https://startlandnews.com/2026/05/kc-chamber-made-mobb-inclusion-award/ — asserts: 2026 Small Business Spirit of Inclusion Award; founders Mark Launiu, Vu Radley, Jesse Phouangphet; actively operating; World Cup-inspired collection; Scheels wholesale partnership. ↩ ↩2 ↩3 ↩4

  4. MADE MOBB — Yelp business listing (Updated March 2026), https://www.yelp.com/biz/made-mobb-kansas-city — asserts: address 221 Southwest Blvd, Kansas City, MO 64108; hours Mon–Sat 11:00 AM–7:00 PM, closed Sunday; active listing. ↩

  5. MADE MOBB — Wheree business listing (Updated April 2026), https://made-mobb.wheree.com/ — asserts: established 2013; minority-owned streetwear brand; Crossroads/Kansas City location; pioneering Midwest streetwear. ↩ ↩2

  6. “MADE MOBB co-founder wins top award from his community, aims to inspire Island kids,” Startland News, October 2023, https://www.startlandnews.com/2023/10/mark-launiu-made-mobb/ — asserts: co-founder Mark Launiu recognized with a top community award; founder background. ↩ ↩2

  7. “CHIEFS X MADE MOBB” (official site), https://www.mademobb.com/pages/chiefs-x-made-mobb — asserts: collaboration between MADE MOBB and the Kansas City Chiefs. ↩

See also

Categories
  • Locally owned
  • Crossroads